Career Connections

Sommer Danielsen

Major: Apparel, Merchandising, and Design

Minor/option/emphasis: AMD-Merchandising

Company/Organization: Lands' End
Company/Organization website:
Destination: Dodgeville, WI
Timeframe: Summer

Advisor/Coordinator Email:

I was responsible for...
My responsibilities included creating weekly sales reports, assisting with line adoption and meeting with cross functional teams (design, sourcing, catalog, creative and digital). Near the end of the experience, I also completed a group project with interns from different departments.

I accomplished...
My greatest accomplishment was assisting with line adoption while my team was short-staffed. The design team needed numbers on the sales from different swim styles, so I got to step up and provide information in the absence of my former mentor.

I learned...
The first thing I learned is how a merchant functions inside a corporate company. Each individual may have their own way of doing things, but seeing multiple thought processes helped me understand the wide range of approaches you can use to solve problems or understand numbers. I also learned how to communicate in a corporate setting and how to present information to team members.

Advice for others...
My advice would be to set goals for yourself going into your internship. These experiences fly by so it's great to know what your priorities are. For me, it was making sure I shadowed different departments and asked questions about the merchant's thought processes when making reports.

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